Product Photography and your Business

It often happens that you come across some advertisements for products and you give it a skip because the products look “cheap”, but often the products are in fact of a very high quality. On closer inspection you find that the product(s) appear “cheap” due to poor quality photography and/or lighting. No matter how good the quality of your product, if the photos which your customers see do not represent this quality then the perception of the product is degraded. Here is an example of an office chair as a product. If you saw one of the following images in an advertisement, which would you consider the greater quality item?

Office Chair Product Sample

In the example the product on the left was correctly lit using 3-way diffused flash lighting to highlight detail and create a soft grounding shadow so the product does not appear to float in the middle of nowhere. The example to the right is what you would normally get if you just use a flash on your camera, and results in a loss of detail and a harsh shadow shifted to the background which lets the product look unnatural. If you are looking to advertise your product then consider professional quality photography to ensure your product gets the focus and attention it deserves.